Take advantage of social media – it works!
The number of Facebook users worldwide has exceeded 800 million. In Denmark alone the number has reached approx 2,6 million users on Facebook. Several business industries – especially the travel industry – have experienced a significant change in their customers’ buying behaviour concurrently with the social media’s onward march. Today, people who are searching for information regarding a specific travel destination or hotel are searching directly on Facebook. Therefore, it comes as no surprise that the travel industry is far ahead in the use of social media.
Sharing is caring
The great advantage of social media is that it is possible to share everything with everybody at all times. So why not make sure that your exciting and relevant articles from your newsletter are shared on the social platforms? In that way, your messages are reaching a much wider target group – and who knows, maybe it will send a couple of new customers your way.
Globase is offering
In Globase we are able to create a Facebook share-button for your newsletter template, and through that provide your customers with the opportunity to share special offers or exciting articles with their friends on Facebook.
Besides a share function on specific articles, you also have the possibility to share the entire newsletter as a whole. When your newsletter recipients choose to share articles from your newsletter on Facebook, your message is suddenly spread to many potential new customers. Thus, a share function in your newsletter is a very inexpensive way to brand your company.
There are many options – you also have the opportunity to integrate your newsletter sign up form on your company page on Facebook, and in that way increase your list of newsletter recipients. Read about how the Danish travel agency DSB recruits new recipients for their newsletter on Facebook – and how Globase is managing the sign up form and all of the data.
Like most travel agencies in Denmark, DSB travel agency is using social media efficiently.
For example, DSB engages their 14,000 fans on their official fan site on Facebook through discussions regarding travelling on cruises, combination tours to London and Paris, requesting fans to share their travelling tips, and offering their fans a competition where they can win a trip worth the amount of DKK 60,000. – And finally, they recruit newsletter recipients through a newsletter sign up page (configured in Globase).
All newsletter recipients receive an appealing weekly newsletter from DSB travel agency with a link to their official fan site on Facebook. Here DSB interacts with their fans and they surely appreciate them by expressing: “Our tips are just as good as yours and that is why we would very much like to receive your recommendations for exciting attractions, destinations, etc. on our Facebook wall: www.facebook.com/dsbrejsebureau. Please help others to have the best holiday filled with good experiences, and then we hope to collect and pass on other’s best travelling tips to you.”