Mobile marketing creates value
Mobile marketing creates value. Above 90% of all Danes open and read all incoming SMS messages. That is why mobile marketing is especially ideal for marketing targeted at potential customers that are not necessarily sitting in front of their computers.
The many apps and QR codes that are used today are also contributing to the new marketing horizons. A good example is how Foursquare creates new opportunities by offering location based deals to people who are on the go. Read more about how Globase, for example, has created exciting mobile solutions combining the usage of QR codes and intelligent sign up pages tracking whether the user is coming from a mobile or a web browser.
When discussing the term mobile marketing, we are in fact referring to a wide range of marketing initiatives. Mobile marketing includes activities such as:
- Inbound and outbound SMS messages
- Mobile CMS – and sign up pages optimized for mobile browsers – where a detector is attached determining whether its user is coming from a mobile or web browser
- Email templates optimized for mobile use
- Mobile apps
- QR codes
- Foursquare – offering good deals to the user on the go
Globase offers a variety of different mobile marketing solutions, and have already customized solutions for several of our customers – including inbound and outbound SMS messages, mobile sign up pages and QR codes.
QR-codes for mobile sign up pages created in Globase
QR-codes are currently blossoming in the Danish marketing world. While the technology came to light already in the 90′s, and thus can hardly be called ‘cutting edge’, it is not until the last couple years that they began popping up in Danish marketing.
Globase’s partner bureau Bohemian recently asked Globase to create a newsletter sign up campaign based on postcards with printed QR-codes for their client Teller (Nets).
The idea being that the postcards would be sent out, and when the person receiving the postcard received it in the mail they would then take a picture of the QR-code printed on the postcard with their QR-Reader, which would then open the respective sign up page on their iPhone’s or smartphone’s mobile browser. The user (receiver) is then able to sign up for the relevant newsletter on the mobile sign up page, which triggers a flow similar to the flow initiated by a sign up in a webbrowser – including a welcome email, which confirms the user’s sign up and adds the user to the newsletter list.
The smart and effective thing about QR-codes is that the user does not need to turn on their computer and type in a web address, but rather they have constant access to the sign up page via their smartphones.