Let Globase manage your campaign activities
The Globase email system can handle all execution and tracking of newsletters, SMS campaigns, surveys etc., but in addition to the technical aspects of online marketing, we can also assist you with online marketing strategy – including concept development, trigger based campaign flows, and lifecycle marketing. We will help you identify your needs and possible problem areas – and offer you advice to help you achieve the optimal return on your marketing activities.
Automated campaign flows – effective lead generation
Today, fully automated campaign flows are all the rage in the online marketing field. And no wonder – such marketing activities are superbly effective when it comes to lead generation and/or boosting conversion or retention rates. At Globase we are specialists in creating such sales and campaign flows.
When working with trigger based campaign flows, the dialogue becomes increasingly response oriented and focused – regardless of whether the aim of the campaign is to increase conversion rates, lead generation or generate traffic on your website.
Below you will find an example of a campaign flow created by Globase for Børsen Forum in order to boost their acquisition and sales.
Børsen Forum – lead acquisition via dialogue
Børsen Forum wanted to optimize their lead acquisition process and thereby increase their sales of pamphlets (Børsen Ledelseshåndbøger). The main aim of this campaign was to harvest qualified leads for telemarketing.
Globase solved the task in cooperation with Børsen Forum by outlining a dialogue strategy built around a number of microsites and response triggered emails. Globase configured the emails and triggers that were designed to guide the lead prospect all the way through the course of events. All data and response management took place in Globase.
The dialogue sequence (and contact plan) was constructed to be scaleable in a Nordic context, and after implementing the campaign in Denmark, Børsen Forum chose to reuse the dialogue concept flow in Finland as well.
Read more about trigger marketing here.