Reach your recipients wherever they are – via SMS

Effective SMS campaigns

Imagine being able to reach your recipients through a media platform that they always carry with them – their mobile phone. This is possible with the Globase SMS module. By launching targeted SMS campaigns, it will be easier for you to reach your customers who rarely check their email. In other words, your dialogue marketing will become even more response oriented through incorporating SMS campaigns. Globase offers two types of SMS campaigns:

Inbound
Inbound SMS is often used to gather new leads, generate traffic to your website, etc. You can use inbound SMS to:
- Allow people to participate in your competitions
- Sign up for newsletters (e.g. text “Signup” to XXXX)
- Unsubscribe from newsletters (in order to optimize usability you should provide your recipients with the opportunity to unsubscribe via the same media they used to subscribe)

Outbound
Outbound SMS campaigns can be used when, for example, you need to send out service notices such as:
- Various news or updates(e.g. product launches)
- Reminders (e.g. ‘Remember your dentist appointment today’)
To the right you can see an example of an outbound SMS where Globase is the sender.

Change sends outbound SMS’s to their customers and club members

Change uses Globase SMS-outbound in order to provide their customers with ”here-and-now” offers. In Change’s Club-Universe, the customers have the option of listing which store they prefer to shop in, and it is in this way that the SMS campaign is targeted. To the right you can see an example of one of these offers.

Change always provides their customers with the option of unsubscribing from the SMS service.