Reach your target group with intelligent email marketing
Globase gives you an email marketing tool that is module based and accessible via the internet. As you can see here, our standard solution includes a lot! You also have the option of supplementing your standard solution with our multichannel modules and customized integration options. As a customer at Globase, we offer you consulting and management services within the areas of online strategy and planning, campaign execution, data management, tracking and optimization.
The standard solution covers a broad range of user friendly and effective functions – here you can see some of what you get:
List Management
Collect, structure, and maintain your profiles and data in one consolidated list. You can also set up dynamic segments based on behavior or other data so you can easily use the same target groups again and again.
A/F Split Testing
Split testing makes it possible for you to test the effectiveness of your email subject lines, call-to-actions, and content in up to six different splits. The split that performs best is then the newsletter that is sent out to the remainder of your recipients.
Email Builder
Makes it possible to build and customize your newsletters and campaigns in an email client optimized template, without having to have html specific knowledge.
Data Fields
You get an unlimited number of data fields for each profile that can be used with all relevant data, such as booking or purchase data with multiple related values in each data field.
User Management
The Globase system makes it possible for you to have different user types, as well as assign specific rights to the different users.
Campaign Center
The campaign center gives you an overview of the campaigns that you are working with, and allows you to share campaigns with others as well as segment your target groups.
Image Bank
The Image Bank allows you to quickly and easily store and edit your photos directly in the system.
Webforms
Data lands directly in Globase via a sign up form with single or double opt-in. You can also automatically send a welcome and/or notification mail at the time of sign up.
Follow-up Campaigns
Through very few clicks you are able to set up a follow-up campaign based on behavior in a previous campaign. This is typically used for reminders, and can be automated via our trigger module.
Lead Scoring
With lead scoring you can assign points to profiles depending on their response and behavior. This makes it possible for you to create 1to1 campaigns and activate sales or marketing activities based on point collection.
Social Media
Social media is an important part of marketing today, which is why Globase makes it possible for you to integrate Facebook and other social media with your newsletters and campaigns.
Statistics Center
The Statistics Center gives you an overview of the results for a single campaign as well as making it possible to easily benchmark campaigns. It is also possible to see how an individual profile has responded to all of your campaigns (clicks, page views, conversions).
Email Delivery
We have talented email delivery specialists that are constantly working to increase our customers’ delivery rates, and are ready to take proactive action if any delivery problems come up.
Newsletter Archive
With a Globase standard newsletter archive you are able to show a list of all of your newsletters on your website.
Scheduled Launch
Makes it possible for you to schedule future campaigns so that you can send out a campaign even when you’re not at the office.
Page and Conversion Tracking
By implementing Globase tracking code, you are able to measure behavior on your website as well as conversions in your webshop.
Web Analytics Integration
Automatically adds Google Analytics tracking parameter, among others, so that you do not have to tag your links in each new campaign.
Knowledge Portal
Gives you a complete guide with detailed descriptions of all of the functions in the Globase system.
